Everything we do at DRUM is born out of the pursuit of understanding, creating and making popular culture for brands – so as strategists it’s vital that we’re both interested in the wider world and have a distinct point of view on it.
Our planning team is tasked with understanding who our clients’ audiences really are, what makes up their cultural sphere of interest – what they talk about down the pub, watch on Netflix, discuss with mates, and play on Xbox Live – and then connect that with the brand’s POV. It’s about working out how to weave a brand’s story into stuff people actually care about, not the other way around.
We are looking for a Senior Strategist who obsesses over culture. From MasterChef to Master Chief, and from the latest trends on TikTok to the latest Oscar nominees, you’ll need to be able to bring your ability to uncover cultural insights alive for the whole agency – inspiring us by showing how you can help identify relevant ideas while challenging the Creative team, encouraging them to think differently about how they tap into people’s passions. Equally at home in an excel sheet of analytics data or unpicking the insights from a focus group discussion, you’ll always be hunting down the next insight.
You will report into the Head of Planning but work very closely with the client services team on specific accounts.