Senior Strategist
Company
Place
London
Type
Hybrid
contract
Full time
salary
SHARE
company
Place
London
Type
Hybrid
Contract
Full time
salary
SHARE
Everything we do at DRUM is born out of the pursuit of understanding, creating and making popular culture for brands – so as strategists it’s vital that we’re both interested in the wider world and have a distinct point of view on it.
Our planning team is tasked with understanding who our clients’ audiences really are, what makes up their cultural sphere of interest – what they talk about down the pub, watch on Netflix, discuss with mates, and play on Xbox Live – and then connect that with the brand’s POV. It’s about working out how to weave a brand’s story into stuff people actually care about, not the other way around.
We are looking for a Senior Strategist who obsesses over culture. From MasterChef to Master Chief, and from the latest trends on TikTok to the latest Oscar nominees, you’ll need to be able to bring your ability to uncover cultural insights alive for the whole agency – inspiring us by showing how you can help identify relevant ideas while challenging the Creative team, encouraging them to think differently about how they tap into people’s passions. Equally at home in an excel sheet of analytics data or unpicking the insights from a focus group discussion, you’ll always be hunting down the next insight.
You will report into the Head of Planning but work very closely with the client services team on specific accounts.
Responsibilities
• Working with other media agencies to identify strategic content opportunities for across OMG’s client base.
• Ability to frame the problem we are trying to solve and define the role for content
• Identify cultural insights – what makes compelling content for different people and why
• Writing compelling creative briefs to inspire the Creative team
• Selling an idea to clients by building a vivid and compelling story
• Helping to create the right distribution strategy with our internal teams and, when required, with our partner media agencies – defining the best way our content needs to reach and interact with people
• Working with production and the media agencies to bring the strategy to life across digital, social and traditional media.
Requirements
• Creative planning/strategy experience with a passion to develop insightful & meaningful ideas
• Passion and curiosity to understand why and how people consume different types of content and what engages and motivates them
• Understanding how the media landscape, consumption habits and cultural impact for brands is evolving and that distribution & context are as important as the idea itself
• Your work will be integral to the creative and production work that DRUM undertakes. As such your visual and analytical communication skills should be able to take the complex and make it simple and digestible for both strategic and creative audiences
• An independent, self-sufficient streak. The questions you are answering don’t always have a ‘traditional’ way of doing things. You’ll be building your own path.
What we offer
We help brands create their own cultural signals – whether documentaries, original programming, social or entertainment formats; things with real value for people that cut through the clutter and capture audience’s attention. We can do this because we are part of Omnicom Media Group which means we not only understand audiences better via access to their vast data but we also reach audiences in more effective ways via preferential access to, and long standing relationship with, the biggest media and entertainment platforms & networks.
DRUM has increased its client base and reputation significantly in the last two years and we’ve won many industry awards – including the current Content Agency of the Year – making the agency one of the most awarded specialist content businesses in the UK. Headquartered in Omnicom’s Bankside campus in Southwark, we have recently expanded into a number of new markets across the world and now make up a network of 150+ thinkers, creators and makers, helping brands create some of the most culturally impactful work around.
