Marketing Automation Specialist
Company
Place
Poznań
Type
Hybrid
contract
Full time
salary
SHARE
company
Place
Poznań
Type
Hybrid
Contract
Full time
salary
SHARE
We are hiring!
WORK PLACE: business office in Poznań, remote work possible.
Responsibilities
What will the Marketing Automation Specialist do at V&P?
● working with the following tools: Pardot, Optimonk, ActiveCampaign, Redlink – implementation of campaigns and optimization based on test results
● planning website integration with marketing automation systems and preparing integration documentation for the developer
● preparing the MA strategy – cooperation with the strategy department
● preparation of the MA campaign concept
● cooperation with creation department – briefing and supervision
● communication with developers during the implementation of their tasks and testing the works received from them
● developing paths, automation, lists, tags, creating proposals for building customer segmentation rules, etc.
● cooperation and briefing of analysts and a CMS specialist
● proposals based on own analyzes and reports provided by analysts
● preparation of campaign tests (test scenarios: logic, message operation)
● A / B test design, supervision and test execution
● keeping documentation of implementations in the tool
● customer support: direct contact with the client, participation in statuses, preparing presentations and building recommendations
● working with the following tools: Pardot, Optimonk, ActiveCampaign, Redlink – implementation of campaigns and optimization based on test results
● planning website integration with marketing automation systems and preparing integration documentation for the developer
● preparing the MA strategy – cooperation with the strategy department
● preparation of the MA campaign concept
● cooperation with creation department – briefing and supervision
● communication with developers during the implementation of their tasks and testing the works received from them
● developing paths, automation, lists, tags, creating proposals for building customer segmentation rules, etc.
● cooperation and briefing of analysts and a CMS specialist
● proposals based on own analyzes and reports provided by analysts
● preparation of campaign tests (test scenarios: logic, message operation)
● A / B test design, supervision and test execution
● keeping documentation of implementations in the tool
● customer support: direct contact with the client, participation in statuses, preparing presentations and building recommendations
Requirements
Apply if you have competences and experience with working with mentioned tasks and additionally you have:
● min. 2 years of experience in marketing automation
● knowledge and work experience with tools: Pardot, Marketing Cloud, Optimonk, ActiveCampaign, Redlink – or similar tools
● communicative level of English (min. B2)
● at least basic knowledge of HTML, CSS
● interest in technological trends
● ability to analyze data and at least basic knowledge of tools: GA, GTM, HotJar
● digital knowledge
● ability to work under time pressure
● ability to work in a team and to delegate tasks
● min. 2 years of experience in marketing automation
● knowledge and work experience with tools: Pardot, Marketing Cloud, Optimonk, ActiveCampaign, Redlink – or similar tools
● communicative level of English (min. B2)
● at least basic knowledge of HTML, CSS
● interest in technological trends
● ability to analyze data and at least basic knowledge of tools: GA, GTM, HotJar
● digital knowledge
● ability to work under time pressure
● ability to work in a team and to delegate tasks
What we offer
What do we offer:
● job in one of the largest independent marketing groups in Poland
● work with top brands, in area with great growth potential and the possibility to achieve ambitious goals – sky is the limit!
● opportunity for development and training
● attractive salary
● extensive benefit package including private health care, group insurance, and the opportunity to participate in conferences and trainings
● work environment, where your feedback is important and has a real impact on upgrading procesess and building a better work environment
● job in one of the largest independent marketing groups in Poland
● work with top brands, in area with great growth potential and the possibility to achieve ambitious goals – sky is the limit!
● opportunity for development and training
● attractive salary
● extensive benefit package including private health care, group insurance, and the opportunity to participate in conferences and trainings
● work environment, where your feedback is important and has a real impact on upgrading procesess and building a better work environment
