Programmatic Expert
The purpose of this role is to develop the programmatic tactics for a given client and ensure that all campaigns in Programmatic / Display are consistently delivering the best results possible, by testing new solutions and evaluating results. There is a requirement to provide input to the overall campaign strategy.
Responsibilities
• Develops tactical plan with strategic considerations on how display and programmatic will be used to obtain the requested objective.
• Provides day to day implementation, optimization and upload of client campaigns through direct input.
• Is responsible for the set-up of campaigns, the development of T-sheet (technical instructions for creative)
• Liaises with vendors and third party reps to maintain and develop relationships and build knowledge of new features and betas
• Interprets performance reports to provide actionable insights and analysis
• Responsible for daily, weekly and monthly pacing and management of budgets
• Presents intermediary and Post-campaign evaluations to the client.
• Participates in meetings with the creative agency to discuss optimization of campaigns.
• Provides day to day implementation, optimization and upload of client campaigns through direct input.
• Is responsible for the set-up of campaigns, the development of T-sheet (technical instructions for creative)
• Liaises with vendors and third party reps to maintain and develop relationships and build knowledge of new features and betas
• Interprets performance reports to provide actionable insights and analysis
• Responsible for daily, weekly and monthly pacing and management of budgets
• Presents intermediary and Post-campaign evaluations to the client.
• Participates in meetings with the creative agency to discuss optimization of campaigns.
Requirements
Professional skills
• Analytic thinking
• Knowledge of Excel
• Knowledge of Bidding platforms (Social, SEA and/or DBM) and 3rd party tools
• Knowledge of Audience planning
Key Experiences
• Consistent Delivery of results
• Evaluation of results
• Budget planning and control
Experience
• Digital Expert : 3+ years.
• Analytic thinking
• Knowledge of Excel
• Knowledge of Bidding platforms (Social, SEA and/or DBM) and 3rd party tools
• Knowledge of Audience planning
Key Experiences
• Consistent Delivery of results
• Evaluation of results
• Budget planning and control
Experience
• Digital Expert : 3+ years.
What we offer
We offer a pleasant working environment where personal development and initiative have their place in a dynamic and expanding company. You will join a great group of colleagues who value sharing knowledge, entrepreneurship, humour and helpfulness.