Marketing Executive - 6 months Fixed Term Contract
Company
Place
Warszawa
Type
Hybrid
contract
Freelance
salary
SHARE
company
Place
Warszawa
Type
Hybrid
Contract
Freelance
salary
SHARE
Please apply via this link; https://careershub.bbc.co.uk/members/modules/job/detail.php?record=59691
Job Introduction
BBC Studios is a global creative powerhouse for the development, production and distribution of bold, British content. We produce over 2,500 hours of content per year, have offices in 22 markets globally, including six production bases in the UK and production bases and partnerships in a further nine countries around the world. The business generates revenue of £1.4bn, returning around £200m profit to BBC Public Service each year. In the UK, BBC Studios enables audiences to enjoy their favourite BBC programmes and brands outside the licence fee-funded window on alternative platforms, through a range of partnerships, and in multiple formats, from products and magazines to events and experiences.
BBC Studios Polska has an exciting opportunity for a Marketing Executive to join the Warsaw-based Marketing Team working across the BBC business in Poland and CEE.
This is a 6-month fixed-term contract covering maternity leave, assisting in the delivery of innovative 360-degree campaigns across a diverse range of content that engage audiences with the BBC content in the region. Although we are looking for a Polish speaker, we will be open to consider an application from an advertising or media professional from Ukraine.
The Marketing team aims to make the BBC Channels and content more loved and chosen more by audiences and to grow its value for affiliate customers. The team works both on direct-to-consumer as well as business-to-business activations, building and maintaining great relationships with viewers and clients across different territories. We are responsible for the marketing strategies, compelling campaigns, audience engagement and making our audiences and clients feel differently about the BBC.
Responsibilities
Work collaboratively with the Marketing Manager and across the business to deliver the annual consumer and trade marketing campaigns for the BBC Channels in Poland and CEE with a focus on driving viewership and commercial growth – working broadly across wide variety of genres, you will participate in brainstorms, develop roadmaps and briefs, work collaboratively in the agency pitching, provide admin support where needed, assist in executing the campaigns to the highest creative and editorial standards, provide relevant evaluations and reviews.
Assist in developing and executing social media and digital strategy for the BBC Channels to nurture fan communities.
Support distribution and content sales teams in delivering impactful pitches. Forge strong relationships with key affiliate clients while delivering effective and impactful trade activations.
Track budget control and management of marketing spend approvals process in conjunction with the Marketing Manager.
Manage administrative aspects of executing the marketing plans – be responsible for preparing documentation for internal approvals, collaboratively working on securing required legal support, ensuring ongoing review of contracts in place and initiating delivery of regular reports.
Responsible for merchandise production and distribution in line with the BBC guidelines and policies.
Monitor competitor trends, ensuring that the marketing investment delivers an optimum commercial return.
Requirements
has assisted or worked on multi-media complex campaigns and provided support on various levels – from finding agencies and the briefing stage, to executing, budget tracking and evaluating, someone who doesn’t mind getting their hands dirty and is not afraid of fulfilling the admin tasks.
Is experienced in or has natural affinity and passion for digital marketing and social media.
Is an extremely well-organized person with high project management skills and is experienced in managing multiple projects at the same time.
Is a proactive self-starter who does not need to be told what to do and will be trustworthy and resourceful in order to find solutions and make decisions.
Is a strong communicator with the ability to establish and manage senior stakeholders relationships and an effective collaborator, who listens and transparently shares information across the business.
Has a great passion and proven ability to innovate, try new things and explore new ways of reaching our hardest to reach audiences.
Has general computing skills (excellent Excel and Powerpoint are a must), as well as an eye for the creative marketing design – is able to read brand guidelines, verify and proactively suggest changes to copy and artworks to achieve maximum impact in line with the styleguides.
Speaks perfect English as the role requires ongoing contact with the UK teams and clients.
Demonstrates a good understanding of the TV industry in Poland and CEE.
Passion for great TV content and marketing is a must!
What we offer
Band: C
Contract type: 6 Months FTC
Location: Poland
Working pattern: Hybrid working. (Home based plus office based 2-3 days per week.)
We are really proud to share that we are a Level 2 Disability Confident Employer and so if you require any reasonable adjustments in order to apply please do contact us on resourcing@bbc.co.uk with the job reference in the subject. We advertise all our roles on Evenbreak, the specialist job board for disabled candidates
Flexible / agile working – opportunities across the business. We’re happy to discuss a formal flexible working pattern. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certifications.
Benefits – We offer a competitive salary package, a flexible 40hour working week for work-life balance and 26 days annual leave (plus an additional day which is a Corporation Day), private medical insurance (Medicover), gym covered by a card Benefit system.
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