Yaroslav

Lerman

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Hello!
My name is Yaroslav and I’m a Creative Director/Creative strategist and copywriter from Ukraine. That could be it, but I don’t want this terrible war, caused by Russian aggression, to define me as a person or as a creative professional. I want to grow and develop my creative skills by working with amazing teams around the world. That’s why I’m writing this letter.
With more than 4 years in agencies business and over 8 years of overall experience, I’ve created a ton of interesting projects for global and local brands, such as Coca-Cola, Schweppes, Pepsi, Pernod Ricard, Puma, Uklon, ACINO, etc. I’ve worked with FMCG, pharmaceuticals, services and apps, fashion, retail the most. Overall, my projects had a reach of over 200M.
I usually work on out-of-box solutions and try to concentrate on strong and deep visuals. Yet, creative mechanics and tactics are very important for me too, because I’m also interested in strategy. I create for both current long-term clients and new business pitches (with an over 60% success rate). Also, I’m really keen on working in tough time frames.
Please, have a look at my projects list and my CV here at yaroslavlerman.me. I can provide more details on every project listed there and on my previous experience. Moreover, I can provide recommendation letters from industry professionals I’ve worked with.
I was featured by L’Officiel, The Village, Admixer Academy, IAB Ukraine, VRK, Adsider, received EFFIE, and two KIAFs. Recently, I was working on a special project about „strative” (strategy+creative) approach with my friend, who is a strategic director at Carat Ukraine (dentsu), but then the war came into our lives and divided it into two parts.
Sometimes a normal life seems too far away. But as I’ve said before: I just don’t want to stop. It would be a pleasure to work with an amazing team and contribute everything I’m good at. I hope that we’ll find a way for a collaboration! I’m also available on LinkedIn.
Fingers crossed and looking forward to the answer!
Yaroslav Lerman

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