Vitalii

Posokhov

PROFILE

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Type (preferred)

Stationary work

Contract (preferred)

Full time

Portfolio / cv

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Description

I have 10 years of experience in digital marketing and have a strong economical educational background. I’ve been helping companies of various sizes generate quality traffic, leads, and sales from Google Ads and Facebook Ads – this is my core specialization. I have strong analytical skills and understand the primary marketing models. I’m a founder of the digital marketing agency ROI Ninjas in Ukraine (until 2022). I’ve managed budgets up to $150k per month and generated tens of thousands of quality leads for clients in recent years through Paid Media. For the past 2 years, my client’s ad budget was around $500000.

I know how important communication, prompt feedback, and overdeliver client expectations are. I’m a technically savvy person and always keep an eye on the latest trends, for example, I utilize ChatGPT in my work (it helps me with some routine marketing tasks).
Here’s a link to my Upwork freelance profile for a quick overview https://www.upwork.com/freelancers/~01a31bd1c78a848af0

Experience


  1. PPC Specialist/CEO of ROI Ninjas – November 2016 – Now


• Analysis of competition, identifying their strengths and weaknesses
• Research of competitors’ websites and landing pages
• Campaign planning and budget allocation for advertising channels
• Budget forecasting
• Campaigns creation on Google, Facebook, Instagram
• Youtube campaigns creation and set up
• Setting up Google Analytics, Pixel and conversion tracking
• Creating, setting up and connecting Google Merchant Center
• Feed optimization and working with the structure of advertising campaigns Google Shopping/Performance Max campaigns
• Keyword and negative keyword research for campaigns
• Audiences research on Facebook and Google Display Network
• Campaign optimization and KPI monitoring
• Keyword bid management
• Creating and writing ads for advertising campaigns
• Working with Excel tables
• Working with Google Ads Editor
• Call tracking set up
• Integration and configuration of CRM systems
• Working with Google Ads and Google Analytics reports
• Conducting A/B tests
• Conversion rate optimization
• Managing a team of 5 people
• Setting tasks and monitoring their implementation
• Communication with clients in chats and online conferences

2. Google AdWords Specialist – February 2016 – February 2017
Great Agent (USA, Texas, Austin)
• Maintain benchmark performance of campaigns
• Create, manage and monitor campaigns (Search, Display, Remarketing) to maximize performance and conversion
• Research new keywords, work with negative keywords
• Ad copies creation and optimization
• Keyword Bid management
• Budget allocation and management
• Create weekly and monthly analytics reports

3. Marketing Director Assistant – November 2015 – August 2017
USA Vein Clinics (USA)
• Social Media Promotions – update content on Facebook, Google+.
• Email management – schedule the email distribution to the clients of the company (via InfusionSoft and MailChimp)
• Update provider listings on the 3rd party websites (doctor’s websites)
• Google Adwords/Google Analytics reporting
• Research info to help open new branches (ridership by subways, bus stops closest to the office address)
• Research info about local TV/Radio/Newspapers media and conditions to promote the clinic
• Other administrative tasks

4. Internet Marketer/SEO Specialist – September 2013 – December 2015
Gr-Consulting
• Getting sites higher in the search engine results
• Develop online strategies, and implement and monitor campaigns
• Technical SEO
• Keyword Research
• Google AdWords, Yandex.Direct, Facebook Ad management
• Reporting

Tools used

Skills & Tools

  • Professional Google Ads knowledge (Search, Display, Shopping, Performance Max, and Video campaigns)

  • Professional Facebook Ads knowledge

  • Extended Google Analytics, GA4 & Google Tag Manager knowledge

  • Experience working with TikTok Ads and LinkedIn Ads

  • Strong analytical skills

  • Experienced in developing digital marketing strategies and making forecasts

  • Tools I’ve worked with are Google Keyword Planner, Google Ads Editor, Google Trends, Lockbury Studio, Semrush, Spyfu, GoHighLevel, and tens of other marketing tools.

  • Good knowledge of Google Spreadsheets and MS Excel

  • CSS/HTML basic skills

  • Conversion rate optimization skills

  • Photoshop & Corel Draw basic skills

Other

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