As Marketing and Brand Manager, I am passionate about building strong brands, positioning them in the market, and translating that into increased net revenue by growing consumers’ awareness and brand love in highly competitive FMCG/Retail markets.
My knowledge of best practices, both local and international, has allowed me to successfully launch new products, focusing on high audience engagement and maximized market reach. I specialize in brand/ portfolio management, new product development and value-added activations with different types of support – ATL, BTL, PR, Digital, Brand P&L Analysis, etc.
𝗠𝘆 𝐬𝐤𝐢𝐥𝐥𝐬 𝐚𝐧𝐝 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐭𝐢𝐞𝐬:
Brand Management | Marketing Management | Marketing Communications | Marketing Intelligence Strategic Planning | New Product Development | Product Launches | Brand Activation | Brand Love Building | Brand Marketing | Marketing Analytics | PR | Brand Portfolio | Pricing | P&L Analysis | ATL / BTL Advertising | Retail | FMCG | Retail