Oleksandra

Zhyvytsia

PROFILE

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Hybrid

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Full time

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Description

Hi there! I am Creative Copywriter with a passion for spicing ideas up (it’s always about details).

Portfolio: oleksandrazhyvytsia.carrd.co

An eagerness to create led me through a Screenwriting bachelor’s degree program in Kyiv, Ukraine, where I had the time of my life writing, filming, and editing short films. A bunch of challenges yet lots of fun? Yep! But eventually, I realized that advertising is indeed the field that keeps me inspired and curious (and that’s exactly the reason to fall in love with it).

So I spent over a year working in an advertising agency as a creative copywriter and then switched to the clients’ side: in a product IT company, I was given full freedom in building the storytelling concepts and tones of voices of two brands from scratch, then developing them through the site copies and email campaigns. Another 10 months flew by, and I got promoted to a brand manager position. Maintaining and developing the brands allowed me to expand my creativity further, as well as, well, enhance my multitasking skills. Exciting opportunities. But the truth is…

I’m still stuck on my first love of advertizing.

So here am I, ready to dive deep into the creative copywriting again. On a full-time and international scale ;)

P.S. Aside from advertising, I get inspired by illustrations, solo art projects, and international volunteering. Do not hesitate to DM me if we are sharing the vibe.

P.P.S. Ukrainian, currently in Slovakia, ready to relocate.

Experience

Brand Manager

NDA IT product company, Kyiv, Ukraine

from November 2021 to the present (9 months)

Main duties include:

  • Creating and maintaining promotions for two gambling brands from idea to publishing;

  • Keeping sites up-to-date;

  • Formulating promo offers and setting them in admin;

  • Being fully responsible for own workload;

  • Assigning and supervising tasks for developers (content, design, and front-end teams);

  • Controlling the brands’ TOV and visual consistency;

  • Building and supervising email campaigns.


Creative Content Writer, Team Leader

NDA IT product company, Kyiv, Ukraine

from December 2020 to October 2021 (11 months)

As a Creative Copywriter, I joined the team in the early stages of brand development and therefore had an exciting opportunity to contribute to a wide range of matters, design and usability included.

Main duties included:

  • Developing storytelling concepts and TOVs for three brands from scratch;

  • Writing various copy such as emails, banner texts, site microcopy, buttons, SEO articles, and even Terms and Conditions;

  • Formulating and keeping content style guides up-to-date;

  • Closely collaborating with the marketing, design, and support team;

  • Prioritizing and assigning the tasks for other content writers;

  • Supervising creative process, TOV consistency, and quality of the texts;

  • Conducting interviews for content writer candidates and leading the newly hired through the onboarding process.


Creative Copywriter, Screenwriter

Freelance

from October 2018 to the present (3 years 10 months)

As an independent creative copywriter, I have been involved in various projects for big and small clients.

For example:

  • Creating slogans and email communications for Silpo [Ukrainian chain of grocery stores];

  • Developing BTL promotions for Creative Solutions agency;

  • Preparing YouTube scripts about gadgets for Comfy [Ukrainian chain of appliance stores];

  • Creating a script for a VR experience and supervising audio records;

  • Writing Viber communications for Raiffeisen Bank Aval;

  • Translating a Petsi app [AI search app for lost pets] in Ukrainian.


Currently, I am working as a Screenwriter Consultant for a Ukrainian travel show “Nasychene Zhyttia” [“Eventful Life”].

Junior Creative Copywriter

AdBakers, Kyiv, Ukraine

from August 2019 to November 2020 (1 year 4 months)

Main duties included:

  • Creating concepts and PowerPoint/Google presentations in their support;

  • Writing copy such as slogans, scripts, banner texts, chatbots, Viber-, SMS-, and email communications;

  • Developing and pitching ideas for key visuals, banners, corporate gifts, and promo activities.


During the first pandemic lockdown outside of working hours, I created the independent project Abetka Quarantine (Quarantine Alphabet), which was widely reported by the Ukrainian media.

Tools used

Other

Portfolio: oleksandrazhyvytsia.carrd.co

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