Ganna

Balycheva

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Full time

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Description


Full-stack marketing leader with 15+ years of diverse expertise, spanning ATL, BTL, digital, and events.


Proven expertise in strategic planning, budgeting, and team leadership, ensuring successful launches and promotions.


I specialize in leading diverse project teams across multiple markets, guiding reports and collaborating with teams.


Experience

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Major achievements



Successfully attracted 3 new L’Oréal group brands, leading to a remarkable 25% increase in profitability. Received an Effie Award for communication effectiveness.

Secured tenders exceeding the annual budget plan by 15%, resulting in a significant 35% rise in profitability.

Achieved a notable 10% increase in overall McMann WorldGroup profit. Received Effie accolades for the Lrp brand.

Managed diverse project teams spanning CIS, Poland, and France, overseeing up to 19 direct reports and 30 functional team members.

simliar employees

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Agency Creative
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Agency Creative
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Agency Creative
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Agency Creative

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