Ganna
Balycheva
PROFILE
Job position (preferred)
Type (preferred)
Stationary work
Contract (preferred)
Full time
Portfolio / cv
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Description
Full-stack marketing leader with 15+ years of diverse expertise, spanning ATL, BTL, digital, and events.
Proven expertise in strategic planning, budgeting, and team leadership, ensuring successful launches and promotions.
I specialize in leading diverse project teams across multiple markets, guiding reports and collaborating with teams.
Experience
Tools used
Other
Major achievements
● Successfully attracted 3 new L’Oréal group brands, leading to a remarkable 25% increase in profitability. Received an Effie Award for communication effectiveness.
● Secured tenders exceeding the annual budget plan by 15%, resulting in a significant 35% rise in profitability.
● Achieved a notable 10% increase in overall McMann WorldGroup profit. Received Effie accolades for the Lrp brand.
● Managed diverse project teams spanning CIS, Poland, and France, overseeing up to 19 direct reports and 30 functional team members.
