Daria
Lobanova
PROFILE
Job position (preferred)
Type (preferred)
Hybrid
Contract (preferred)
Full time
Portfolio / cv
SHARE
Description
Skilled and creative specialist in the field of PR & Marketing. 5+ years of experience working with both business and non-governmental organisations. Over 4 years of experience with teams and projects leading.
Top-notch self- and time management skills, extraordinary memory and attention to detail (I am that person who always knows how much sugar our client puts into their tea and when their sister has her B-day) – are three pillars of my working identity. At the same time, I prefer to work smart, not hard – that makes me an analytics and automation fan.
Well, modesty is definitely not my strong point, so I have to mention that chiefs usually appreciate my strategic mind, teammates – supportiveness and cheerful disposition, and accountants – the excellent documentation.
You have a chance to find a new reason to fall in love with me – just contact me and let’s talk about your project.
Top-notch self- and time management skills, extraordinary memory and attention to detail (I am that person who always knows how much sugar our client puts into their tea and when their sister has her B-day) – are three pillars of my working identity. At the same time, I prefer to work smart, not hard – that makes me an analytics and automation fan.
Well, modesty is definitely not my strong point, so I have to mention that chiefs usually appreciate my strategic mind, teammates – supportiveness and cheerful disposition, and accountants – the excellent documentation.
You have a chance to find a new reason to fall in love with me – just contact me and let’s talk about your project.
Experience
January 2021 – Present
Marketing Team Lead at Corewide LLP
When creating the marketing department from scratch, I focused on content marketing – acquiring leads by creating high-quality textual and visual content. This strategy proved successful: despite the crisis caused by russian aggression and the decline in confidence in the Ukrainian IT industry, the company now has a full sales funnel and has been able to maintain revenues at the pre-war level. In addition to acquiring new customers, the articles have helped attract the attention of strategic technology partners. For example, the competent distribution of the article about MinIO technology (https://medium.com/faun/what-is-minio-and-jak-konfigurować-w-kubernetes-18072ac80fb2) made it possible to reach over 12,000 recipients only on the Medium platform and engage MinIO as our technological partner.
2020-2021
Project coordinator at Savchook Publisher
2018-2020
Project coordinator at NGO “Arabesky theater”
Organizational and PR coordination of theater performances, workshops, educational events for cultural managers, and the international theater festival “1919-2019. Kulish. Kurbas. Shakespeare”.
Since 2016
Founder at NGO “Dorothy’s friends”
In 2016 I’ve founded queer choir in Kharkiv based on community center for LGBT+ people. Since 2016 I’ve organized several concerts in different cities of Ukraine, found the sponsorship for our activities, and took part at the European Choir Festival “Various Voices – 2018” (Munich, Germany)
Marketing Team Lead at Corewide LLP
- Building marketing processes from scratch
- Development and realisation of marketing strategy
- Inbound & Content Marketing, SMM
- Crafting and running Ads campaigns
- Research & Analytics
When creating the marketing department from scratch, I focused on content marketing – acquiring leads by creating high-quality textual and visual content. This strategy proved successful: despite the crisis caused by russian aggression and the decline in confidence in the Ukrainian IT industry, the company now has a full sales funnel and has been able to maintain revenues at the pre-war level. In addition to acquiring new customers, the articles have helped attract the attention of strategic technology partners. For example, the competent distribution of the article about MinIO technology (https://medium.com/faun/what-is-minio-and-jak-konfigurować-w-kubernetes-18072ac80fb2) made it possible to reach over 12,000 recipients only on the Medium platform and engage MinIO as our technological partner.
2020-2021
Project coordinator at Savchook Publisher
- Coordination of the project in collaboration with the Ukrainian Cultural Foundation
- Development and realisation of communication strategy
- PR, work with national and regional media
- SMM, crafting and running Ads campaigns
2018-2020
Project coordinator at NGO “Arabesky theater”
Organizational and PR coordination of theater performances, workshops, educational events for cultural managers, and the international theater festival “1919-2019. Kulish. Kurbas. Shakespeare”.
Since 2016
Founder at NGO “Dorothy’s friends”
In 2016 I’ve founded queer choir in Kharkiv based on community center for LGBT+ people. Since 2016 I’ve organized several concerts in different cities of Ukraine, found the sponsorship for our activities, and took part at the European Choir Festival “Various Voices – 2018” (Munich, Germany)
Tools used
- Meta products (Facebook, Instagram, Business Suite, Messenger)
- Linkedin (Lead generation, Ads campaigns)
- Google Ads
- Google Analytics
- Google Trends
- YouTube (channels, Ads campaigns)
- SemRush
- Canva
- Divi for WordPress
Other
Languages
Education
2021
HubSpot Academy
Inbound marketing certification
2021
SMStudy
Marketing Strategy Certification
2019
Changing the performance. Seminar on Cultural Project Management by Julia Rowntree, Director of the London International Theater Festival
2018
RFSL
External and internal crisis communications
2016 – 2018
National University of Pharmacy
PhD in Pharmacy
2009 – 2015
National University of Pharmacy
MD in pharmaceutical management & marketing
- English B2
- Polish A2
- Ukrainian, Russian – bilingual
Education
2021
HubSpot Academy
Inbound marketing certification
2021
SMStudy
Marketing Strategy Certification
2019
Changing the performance. Seminar on Cultural Project Management by Julia Rowntree, Director of the London International Theater Festival
2018
RFSL
External and internal crisis communications
2016 – 2018
National University of Pharmacy
PhD in Pharmacy
2009 – 2015
National University of Pharmacy
MD in pharmaceutical management & marketing
