Daria

Lobanova

PROFILE

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Hybrid

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Full time

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Description

Skilled and creative specialist in the field of PR & Marketing. 5+ years of experience working with both business and non-governmental organisations. Over 4 years of experience with teams and projects leading.
Top-notch self- and time management skills, extraordinary memory and attention to detail (I am that person who always knows how much sugar our client puts into their tea and when their sister has her B-day) – are three pillars of my working identity. At the same time, I prefer to work smart, not hard – that makes me an analytics and automation fan.
Well, modesty is definitely not my strong point, so I have to mention that chiefs usually appreciate my strategic mind, teammates – supportiveness and cheerful disposition, and accountants – the excellent documentation.
You have a chance to find a new reason to fall in love with me – just contact me and let’s talk about your project.

Experience

January 2021 – Present 

Marketing Team Lead at Corewide LLP

  • Building marketing processes from scratch

  • Development and realisation of marketing strategy

  • Inbound & Content Marketing, SMM

  • Crafting and running Ads campaigns

  • Research & Analytics


When creating the marketing department from scratch, I focused on content marketing – acquiring leads by creating high-quality textual and visual content. This strategy proved successful: despite the crisis caused by russian aggression and the decline in confidence in the Ukrainian IT industry, the company now has a full sales funnel and has been able to maintain revenues at the pre-war level. In addition to acquiring new customers, the articles have helped attract the attention of strategic technology partners. For example, the competent distribution of the article about MinIO technology (https://medium.com/faun/what-is-minio-and-jak-konfigurować-w-kubernetes-18072ac80fb2) made it possible to reach over 12,000 recipients only on the Medium platform and engage MinIO as our technological partner.

2020-2021

Project coordinator at Savchook Publisher

  • Coordination of the project in collaboration with the Ukrainian Cultural Foundation

  • Development and realisation of communication strategy

  • PR, work with national and regional media

  • SMM, crafting and running Ads campaigns


2018-2020

Project coordinator at NGO “Arabesky theater”

Organizational and PR coordination of theater performances, workshops, educational events for cultural managers, and the international theater festival “1919-2019. Kulish. Kurbas. Shakespeare”.

Since 2016

Founder at NGO “Dorothy’s friends”

In 2016 I’ve founded queer choir in Kharkiv based on community center for LGBT+ people. Since 2016 I’ve organized several concerts in different cities of Ukraine, found the sponsorship for our activities, and took part at the European Choir Festival “Various Voices – 2018” (Munich, Germany)

Tools used


  • Meta products (Facebook, Instagram, Business Suite, Messenger)

  • Linkedin (Lead generation, Ads campaigns)

  • Google Ads

  • Google Analytics

  • Google Trends

  • YouTube (channels, Ads campaigns)

  • SemRush

  • Canva

  • Divi for WordPress

Other

Languages

  • English B2

  • Polish A2

  • Ukrainian, Russian – bilingual


Education

2021

HubSpot Academy

Inbound marketing certification

2021

SMStudy

Marketing Strategy Certification

2019

Changing the performance. Seminar on Cultural Project Management by Julia Rowntree, Director of the London International Theater Festival

2018

RFSL

External and internal crisis communications

2016 – 2018

National University of Pharmacy

PhD in Pharmacy

2009 – 2015

National University of Pharmacy

MD in pharmaceutical management & marketing

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