Максим

Золоєдов

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I’m a cross functional visual communications manager with over 20 completed creative campaigns and 50 large-scale events dedicated to business, marketing, human rights and SDGs. I’ve made my HeForShe commitment in 2019 and have been taking action to engage men in the issue ever since. I’ve scaled up projects on eliminating violence against women and engaging men and boys as agents of change for gender equality for UN Women, UNDP and United Nations in Ukraine. As a Creative Director of media holding StarLightMedia — TV broadcast leader with 3 most viewed channels — I led creative communication and strategic brand messaging. As the Creative Director of the media bureau ekonomika+ I built its DNA to support SMEs, gender equality, sustainability, and freedom of speech and media. I support and promote SDGs in my work. I have extensive experience in publishing and advertising. As the Creative Director at PlusOne agency, I’ve led a campaign for the IOM on mental health, earning the gold Sabre Awards in the EMEA region in 2020. In 2018 I won the Gold Effie Award for the creative campaign Idea People. Winner of “Ukrainian Design: The Very Best Of” for the best cover of the year and two-time winner of Best Marketing Team Award in Media. Member of Creative Express program for young creatives by the Art Directors Club Europe 2016. Author of research “Junkdesign: A Monster That Sells” about grass-root urban visual communications.

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