Credo: „Brand & Margin“ B2B focus Founded: 1979 46 Clients 120 Awards 40 Employees In 1979, Eugen Schindler and Jean-Claude Parent founded the first creative agency on Lake Constance, Germany. Since then, we have been managing Brand & Margin®. We question, learn, and search until we fully understand the brand; Until we find what is unique about it, what sets it apart. Because that is precisely what is needed to communicate a complex matter in a simple manner, be it B2B or B2C. Speaking of communication: Every brand wants to reach people and address them. For us, that is not satisfying enough. We inspire people with captivating stories and extraordinary ideas. Attitude: Brand Consulting with Strategy Understanding People. Positioning Brands. Conquering Markets. We strengthen Brands in many different ways. We combine strategic brand management and creative solutions with current findings from science and research. It only makes sense that we cooperate with the Office for Brand Development in Hamburg when it comes to questions of brand development. A sociological approach concerning brands helps us to interlock Brand & Margin® even more closely. Focus: We focus equally on digital and creative approaches. A search starts the decision-making process, a human decides based on rational and emotional preferences. Focus 1: Digital That internet thing will probably prevail. We’re quite sure about that. That’s why we deliver the entire package for your success online. Whether it’s a new website, a ground breaking app, or an improved search engine ranking – we assist with the necessary expertise. We have extensive knowledge in the field of digital conceptualization and have been Google-certified multiple times – including our creative staff. That is also true for content marketing, Hubspot, and Showpad. In addition, we can always rely on many proven specialists at each stage of the process. In this way, we ensure a consistent brand presence, also in all digital areas. Focus 2: Creative When we position a brand, we develop corporate values and design corporate identity – simultaneously considering the self-conception and the guiding principles of our customers brand – the corporate design being more than just a symbol of that, more than just a visual expression. The corporate design is the brand. And thus, it is also one of the focal points of our work. The strength and recognition of the brand determines the design. That’s why typography, color, and imagery have to convey the brand’s core message – across all products, all means of communication, and all channels. The corporate design ensures successfully positioning your corporate identity on the market.