Waqas Ali

Babar

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Hybrid

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Full time

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Description

With years of experience in digital marketing, I am a goal-oriented and research-driven professional who focuses on digital change and how to capitalize on it. I have a wide range of skills and expertise in creative asset management, online marketing, and marketing communications, as well as certifications from Amazon, Google and Facebook.

Currently, I work as a performance marketer at Front Row Germany, a digital agency that specializes in e-commerce and retail media solutions. I manage and optimize campaigns across various platforms, including Amazon, eBay, Google, Meta, Otto, About You, and Zalando, as well as third-party solutions like Citrus Ad, Promote IQ, and Criteo. I also have a swift command over analytics and reporting, using Microsoft Power BI, Power Query, Power Pivot, and basic data modeling to create multimarket-place dashboards. My mission is to drive digital growth and deliver value for clients through data-driven insights and creative strategies.

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