Performance Marketing Director
Company
Place
London
Type
Hybrid
contract
Full time
salary
SHARE
company
Place
London
Type
Hybrid
Contract
Full time
salary
SHARE
You’ll join the Performance team as a Director and you’ll use your experience as a digital activation specialist to develop integrated performance approaches. Leveraging digital channels to help our clients deliver their brand and business objectives, and ensure the team works effectively & efficiently both in terms as resource and against our clients business objectives. You will be responsible for ensuring delivery of performance media against client business objectives, from planning through to reporting. You will make sure budget is optimised across all paid for digital media channels and that your client(s) are developing their digital program(s) via robust testing.
This role will be focused on leading the Levi’s team across Paid Search, Paid Social, Programmatic and Affiliates, across both eCommerce and branding. As paid search accounts for a significant percentage of their revenue, deep technical, hands on skills in paid search are essential for this role, as is a highly analytical and data-driven mindset and approach to performance media. A strong understanding of programmatic and social is also key, with hands on programmatic experience being highly beneficial.
Your role will be to lead various workstreams across the channels, including innovation, measurement, annual planning, partner negotiations and management, and to lead those performance client relationships. You will also be responsible for line managing the channel managers, and coaching them through managing their teams. You will report into the Executive Director on Levi’s, and will be responsible for deploying and realizing their workstreams, with their support.
This role will appeal to someone who is passionate about the future of our industry, and loves working with big, exciting cultural brands, and has knowledge across the breadth of digital channels to create data informed & strategic plans, alongside leading the team in activating and optimising those plans in the best possible way, across a range of objectives spanning brand and eCommerce. Beyond Levi’s, you will be a leader within the Performance Community, and will be called on to support in new business pitches, team training, and to mentor and support more junior colleagues.
Responsibilities
You will have proven experience developing & implementing digital activation strategies against specified client objectives.
You will be very comfortable managing relationships with clients and colleagues, and will have experience managing a team of specialists, working with them to ensure efficiency of output and quality of work.
Whilst you may not have been hands on within all of the digital channels, you will have specialised in one field and understand the work required to activate digital campaigns.
You will own areas of content on new business pitches and should expect to be asked to present your work
You will be responsible for delivering new business proposals and making a contribution to the revenue delivered by your team.
You will also be responsible for identifying new testing opportunities for your clients, ensuring their constant development, advancement and vitally, their business objectives, are at the forefront of any internal commercial conversations.
We are looking to you to be a leader in the performance team, overseeing output of the department for your clients
This will include identifying issues and resolving or working with senior management to resolve any issues which may be impacting either our performance offering or client performance.
You will be a line manager and mentor to more junior members of the team and a source of inspiration for local markets, working with the network via the Teams communities.
Requirements
You will need to have a solid understanding of the basic principles within all paid for digital channels (Display, Affiliates, Search, Social).
You will need to have an understanding of the Ad-Tech ecosystem with a particular focus on delivery of creative message and tracking via an adserver
You will need to have a understanding of analytics platforms such as Google Analytics or Adobe Omniture
You will have experience planning digital campaigns across paid for channels and an understanding of audience generation/selection (via 3rd parties) or collection (via adserver/pixel/DMP etc)
You will have an understanding of the role of publishers and/or technology platforms widely used across paid for digital media channels
You will have an in depth understanding of KPI selection within paid for digital media channels
You will have an understanding of bid management platforms and how they can help optimise within channel
You will have experience managing people and developing their careers through an in-depth learning program.
You will have experience activating media and therefore an understanding of best practice across campaign setup, QA, reporting, insight generation and finance
You will have an understanding of brand safety and fraud prevention techniques
You will own the media plan for performance channels – challenging the client/client team where required and managing the team to deliver strategic excellence, effective testing and operationally viable output
You will ensure the relevant team members across your team engaged and delivering the highest possible quality of work.
You will understand your clients’ priorities and challenges and make sure that the work delivered by the team meets these objectives.
You will have regular contact with our clients (internal or external), working with the client teams to manage expectations and ensure our clients have a full understanding of our performance offering and our insights
