Remuneration rates in the marketing industry

Data collected based on a survey conducted by Marketing Communication Association SAR among 62 agencies. 

Median guaranteed salary: gross monthly [PLN]
Position Median
(PLN, monthly)

STRATEGY PLANNING

SENIOR STRATEGIC PLANNER
11 478
STRATEGIC PLANNER
9 094

CREATIVE

SENIOR COPYWRITER
11 786
COPYWRITER
8 167
SENIOR ART DIRECTOR
11 566
ART DIRECTOR
9 500
GRAPHIC DESIGNER
6 525
DTP OPERATOR
6 787

DIGITAL

WEB DEVELOPER/PROGRAMMER
8 138
PROGRAMATIC SPECIALIST
7 000
SENIOR MOTION DESIGNER/ANIMATOR 2D
10 100
MOTION DESIGNER/ANIMATOR 2D
6 300
PERFORMANCE SPECIALIST
7 077
UX SENIOR SPECIALIST
8 970

SEM/SEO

SEM SPECIALIST
6 800
SEO SPECIALIST
6 500

CLIENT SERVICE

ACCOUNT DIRECTOR
13 000
ACCOUNT MANAGER
9 000
ACCOUNT EXECUTIVE
5 911
ACCOUNT ASSISTANT
4 100

MEDIA

MEDIA MANAGER
11 885
SENIOR MEDIA PLANNER/BUYER
8 738
MEDIA PLANNER/BUYER
6 500
SOCIAL MEDIA PLANNER/BUYER
6 683
TRAINEE (Media Assistant)
3 500

TRAFFIC

TRAFFIC SPECIALIST
6 500
Median net hourly wages [PLN]
Position Median hourly
rate (PLN)

STRATEGY PLANNING

STRATEGIC DIRECTOR
440
STRATEGIC PLANNER
240

CREATIVE

CREATIVE DIRECTOR
370
CREATIVE GROUP HEAD
273
SENIOR COPYWRITER
249
COPYWRITER
170
JUNIOR COPYWRITER
121
SENIOR ART DIRECTOR
215
ART DIRECTOR
168
JUNIOR ART DIRECTOR
139
SENIOR GRAPHIC DESIGNER
205
GRAPHIC DESIGNER
180
SENIOR DTP OPERATOR
185
DTP OPERATOR
160

DIGITAL

HEAD OF DIGITAL
403
FRONT END DEVELOPER
200
BACK END DEVELOPER
235
e-COMMERCE CONSULTING/DELIVERY
225

PRODUCTION

PROOFREADER
120

MEDIA

SOCIAL MEDIA MODERATOR
120
MEDIA PLANNER
210

CLIENT SERVICE

CLIENT SERVICE DIRECTOR
420
GROUP ACCOUNT DIRECTOR
311
ACCOUNT DIRECTOR
267
ACCOUNT SUPERVISOR
245
ACCOUNT MANAGER
160
SOCIAL MEDIA MANAGER
166
ACCOUNT EXECUTIVE
170

Usługi PR dla klientów zewnętrznych

PR MANAGER
250
PR EXECUTIVE
150

BRAND DESIGN

PROJECT MANAGER / ACCOUNT EXECUTIVE / BRAND CONSULTANT
222
DESIGNER
146