The kiss of Judas is seen by some as “the act that originated the salvation of humanity”. Some even say that Jesus and Judas were a couple. Whatever they say, we love ideas and gestures that change events and lead to something bigger. This agency was born from the desire of three partners to find alternative paths for advertising. Pedro and Vasco, creative directors, and João, strategy director, have worked with some of the biggest brands in Portugal and won all the awards there were to win. But in a world undergoing profound change, they wanted to change and seek a new way of working with brands. They decided to abandon a comfortable position to create a new agency, with simpler and more agile processes. Without looking at the means, because all means can be useful for a great message. And, above all, promoting a work environment where happiness is a priority. This is the agency of their dreams and now they are going to make it come true.